Marcus Webb
Marketing lead, TweetX
Marcus covers marketing a product on X: launches, building in public, announcements, and the metrics that actually matter. He has run zero-budget launches and writes from that.
Guides by Marcus
How to announce a new feature on X so people actually care, by leading with the problem it solves instead of the feature itself.
How to build a SaaS in public on X without oversharing or turning into a metrics bot, and how to make it actually drive interest in your product.
How to build a real community around a SaaS on X through replies, recognition, and showing up, instead of chasing follower counts.
How to turn real customer wins into X posts that build trust and drive signups, without sounding like a testimonial page or making anything up.
How to launch a SaaS product on X so it lands, from the weeks of warm-up before launch day to the sequence of posts that actually drive sign-ups.
A practical playbook for marketing a SaaS on X with no ad spend, built on replies, building in public, and the compounding of showing up.
Which X metrics actually predict SaaS growth and which are vanity, so you can spend your time on the numbers that move the business.
How to announce a price increase or pricing change on X without losing trust, by being direct, grandfathering fairly, and explaining the why.
A structure for launch threads that demonstrate a product instead of listing features, with a real example and the mistakes that kill reach.
How to run a referral campaign for a SaaS on X that people actually share, by making the reward worth it and the ask easy.
The best thing you ever posted has a brand new audience every month. Reposting it is not lazy. Not reposting it is the waste. Here is how to do it well.