The people behind the guides
Our guides are written by the team that builds TweetX and posts on X every day. Each person owns the topics they know best.
Maya works on growth at TweetX and has spent years watching what actually moves reach on X. She writes the growth and algorithm guides here, grounded in real account data rather than hacks.
Diego helps TweetX users write posts people finish. He covers hooks, storytelling, replies, and the editing craft, with a bias toward showing real before-and-after examples.
Priya leads how TweetX uses AI to draft in your voice. She writes the AI guides here with a clear line: AI drafts and keeps a cadence, but your point of view is what earns follows.
Sofia writes about building a personal brand on X: authority, voice, profiles, and turning an audience into real relationships. She favors slow, honest growth over follower math.
Marcus covers marketing a product on X: launches, building in public, announcements, and the metrics that actually matter. He has run zero-budget launches and writes from that.