Maya Chen
Growth lead, TweetX
Maya works on growth at TweetX and has spent years watching what actually moves reach on X. She writes the growth and algorithm guides here, grounded in real account data rather than hacks.
Guides by Maya
Why generic best-time charts miss, how to find the hours your own followers are active, and how much timing really moves reach on X.
Why bought followers backfire on X and how to build a real audience through niche focus, replies, and consistent posting that compounds.
The everyday X habits that quietly cap your reach, from bland first lines to bare links to inconsistent posting, and how to fix each one.
The accounts that grow are not the ones online all day. They write fewer, better ideas and distribute them well. Here is the system.
The right length for an X post, why the 280-character limit is not the real constraint, and how to match length to your goal.
How many times a day to post on X, why quality beats volume for small accounts, and how to find the cadence you can actually sustain.
A step by step roadmap for growing on X in 2026, from your first posts to a consistent audience, built on testing rather than hacks.
Volume is a multiplier on quality, not a replacement for it. Here is when posting more helps, when to stop, and the number that actually works.
The emotional triggers behind posts that spread on X, why people share, and how to use these patterns honestly instead of as clickbait.
A quote post attaches your thinking to a conversation that already has attention, on your own timeline. Here is how to use it well, and when not to.
A like is the cheapest action on X, which is why it tells you almost nothing. Watch these four numbers instead, and run a ten minute weekly review.
A plain-English guide to how the X algorithm ranks posts in 2026, what signals it rewards, and how to work with it instead of against it.
When to write a thread and when a single post wins on X, with a clear decision rule and the mistakes that make threads flop.
The real reasons X posts get almost no impressions, from a weak first line to dead-air timing to reach-dampening links, and how to fix each one.