Why AI makes things up
A language model predicts the most plausible next words based on patterns in its training. It is not looking anything up, and it has no internal flag for true versus false. When your post has a gap that a number or a name would fill nicely, the model fills it with something that fits the pattern, whether or not it is real. This is not a bug you can prompt away. It is how the tool works, which is why the check has to live with you.
Where hallucination shows up in tweets
- Statistics. 73 percent of marketers say. The number is often invented whole.
- Attributed quotes. As Naval said. The sentiment may be real, the exact quote and attribution frequently are not.
- Named studies or reports. A study from Stanford found. Check that the study exists before you cite it.
- Specific dates, versions, and features. Especially for anything recent, which the model may not know accurately.
- Round, tidy figures. Made-up numbers tend to be suspiciously clean.
Studies show that tweets with images get 150 percent more engagement than text-only posts.
In my own posts over the last month, the ones with a screenshot did noticeably better than plain text. Small sample, but the gap was consistent.
The first cites a precise stat with no source, a classic hallucination shape. The second reports your own real, checkable observation and is honest about its limits.
A verification habit that fits posting speed
- 1Scan for anything specificNumbers, quotes, names, dates, study references. If a claim is specific and came from the AI, flag it.
- 2Confirm each flag against a real sourceOne quick search per claim. If you cannot find it in a minute from a source you trust, treat it as false.
- 3Replace or cut what you cannot verifySwap an unverifiable stat for your own observation, or cut it. A post is stronger with one real specific than three shaky ones.
- 4Prefer your own first-hand dataThe safest specifics are the ones from your own work, which you can vouch for. Lean on those and you sidestep most of the risk.
Prompt so there is less to check
You can lower the odds of a made-up fact before you even start editing. Tell the model not to invent, and ground it in your own material so it has less reason to reach for a fabricated specific.
| Instead of | Prompt this |
|---|---|
| Write a post about email open rates | Write a post using only the numbers I give you: [your data]. Do not add statistics. |
| Add a stat to make this stronger | Do not invent facts, numbers, or quotes. If a claim needs a source I did not give you, leave it out. |
| Quote an expert on this | Do not attribute quotes to real people unless I provide the exact quote and source. |